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— Samantha Shannon"They'd branded me like some kind of animal. Lower than an animal. A number."
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People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it.
— Andrew Curry
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My mother just wanted me to forget it. So, of course, every word was immediately, irrevocably branded into my brain.
— Suzanne Collins
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