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— Andrew Seth Pringle-Pattison"Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent."
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The basic prescription for preventing deflation is therefore straightforward, at least in principle: Use monetary and fiscal policy as needed to support aggregate spending, in a manner as nearly consistent as possible with full utilization of economic resources and low and stable inflation. In other words, the best way to get out of trouble is not to get into it in the first place.
— Ben Bernanke
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In any age courage is the simple virtue needed for a human being to traverse the rocky road from infancy to maturity of personality. But in an age of anxiety, an age of herd morality and personal isolation, courage is a sine qua non. In periods when the mores of the society were more consistent guides, the individual was more firmly cushioned in his crises of development; but in times of transition like ours, the individual is thrown on his own at an earlier age and for a longer period.
— Rollo May
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