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— Ben Bernanke"The basic prescription for preventing deflation is therefore straightforward, at least in principle: Use monetary and fiscal policy as needed to support aggregate spending, in a manner as nearly consistent as possible with full utilization of economic resources and low and stable inflation. In other words, the best way to get out of trouble is not to get into it in the first place."
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There was, in my view, an unwritten contract with the reader that the writer must honour. No single element of an imagined world or any of its characters should be allowed to dissolve on an authorial whim. The invented had to be as solid and as self-consistent as the actual. This was a contract founded on mutual trust.
— Ian Mcewan
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Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.
— Andrew Seth Pringle-Pattison
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