"I never think about the audience. If someone gives me a marketing report, I throw it away."

Previous Quote

Marketing does have a lot to do with the success of a film. But even more so, and especially since home video, I've learned that a movie has a life of its own. A movie goes out there, and it exists, and it continues. I'm always fascinated by what movie people bring up when they approach me.

— John Landis