"We cannot assume that people by virtue of the fact that they are black are going to associate themselves with progressive political struggles. We need to divest ourselves the kinds of strategies that assume that black unity black political unity is possible."

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Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

— Bill Gates