"Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos."

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I have a very keen sense of smell and always associate certain people and places with particular fragrances. For me, nothing is more likely to set a mood than certain scents. I find I vary the perfume I use depending on the climate and the time of day. However a few great perfumes seem to work for most occasions.

— Elizabeth Hurley