"The creative person is constantly seeking to discover himself, to remodel his own identity, and to find meaning in what he creates."

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I'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.

— Swizz Beatz