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Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather
— Steve Rubel
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I’m not much of a fly tier. I can do it—my friend calls it 'ham and eggs tying'—and I tie some cool flies that I can’t buy in a fly shop, but other than that, I would no more sit down and tie a dozen hopper patterns than I would do something absolutely insane, like build a rod.
— Jack Ohman
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