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— Arthur Conan Doyle"We all learn by experience, and your lesson this time is that you should never lose sight of the alternative. Sherlock Holmes speaking with Dr. Watson."
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SAS is 'created' 50 million times a year, 15 seconds at a time. These 50 million 'moments of truth' are the moments that ultimately determine whether SAS will succeed or fail as a company. They are the moments when we must prove to our customers that SAS is their best alternative.
— Jan Carlzon
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At the present time, the alternative is not between change or no change, but between change for the better and change for the worse.
— C. H. Douglas
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