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— Barack Obama"We've come to be consumed by a 24-hour, slash-and-burn, negative ad, bickering, small-minded politics that doesn't move us forward. Sometimes one side is up and the other side is down. But there's no sense that they are coming together in a common-sense, practical, nonideological way to solve the problems that we face."
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If anyone doubts the influence of drug company ads on patients and physicians - consider all those wasted billions of dollars for a pill that sells for more than six times as much as another drug that does the same thing, made by the same company.
— Robert Bazell
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Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
— Dick Morris
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