"Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again."

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We've come to be consumed by a 24-hour, slash-and-burn, negative ad, bickering, small-minded politics that doesn't move us forward. Sometimes one side is up and the other side is down. But there's no sense that they are coming together in a common-sense, practical, nonideological way to solve the problems that we face.

— Barack Obama