"Be passionate about the culture and the business, and remain positive, because it inspires others."

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I think that when you start your own business you have to be very clear on what you're passionate about and what your values are. I was very passionate about travel and I wanted to inspire other people. At the same time, I knew if I was going to start my own business, it was going to have to mirror my values, and I knew I was passionate about the environment and about sustainability.

— Omar Samra