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— Betty Friedan"In almost every professional field, in business and in the arts and sciences, women are still treated as second-class citizens. It would be a great service to tell girls who plan to work in society to expect this subtle, uncomfortable discrimination-tell them not to be quiet, and hope it will go away, but fight it. A girl should not expect special privileges because of her sex, but neither should she "adjust" to prejudice and discrimination."
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The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
— Michael J. Silverstein
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Everything we know has its origin in questions. Questions, we might say, are the principal intellectual instruments available to human beings. Then how is it possible that no more than one in one hundred students has ever been exposed to an extended and systematic study of the art and science of question-asking? How come Alan Bloom did not mention this, or E. D. Hirsh, Jr., or so many others who have written books on how to improve our schools? Did they simply fail to notice that the principal intellectual instrument available to human beings is not examined in school?
— Alfred A. Knopf, Sr.
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