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— Bill Capodagli"Values must be demonstrated through behaviors, but they are truly significant when they represent the beliefs of an entire organization."
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
— Michael J. Silverstein
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When I first saw a White Dutch person dressed up as Black Pete, I was both sickened and shocked. It's hard to stand next to someone who views your skin color and hair as a costume. As a filmmaker, whenever I get that feeling, I want to explore what motivates people to engage in such offensive behavior and enlighten folks about its origins.
— Roger Ross Williams
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