"When I was 20, political music was the uncoolest thing on earth. But when Bush got elected, that was the first time I started actually reading the news."

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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

— Seth Godin