"Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story."

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My aim is to communicate with the last man in the audience. Art minus communication is meaningless. The term 'abhinaya' is not just facial expressions. It means drawing the spectator to an idea. Look at the modern advertisements. It's contemporary abhinaya. But one who creates should know what has to be completely and what has to be suggestively portrayed. That is ethical aesthetics. The Natyasastra says a production must be such that a family should be able to watch it together.

— Padma Subrahmanyam