"However, as a parent, as a grandparent, as a former educator, I know that these practices alone when we are dealing with young children are insufficient. We will never control this rising epidemic without greater accountability from the food industry."

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It is a very unusual sector and the one thing I would ask of them is to understand that for most of them one-third of their films are being financed by the taxpayer and that carries huge accountability and responsibility.

— Estelle Morris, Baroness Morris of Yardley