"Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes."

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The year was 1996, Guy Mariano and I had no clothing sponsors, and at that point in our lives we had purchased enough Polo, Hilfiger and Nautica gear to think, hey, maybe we should start a clothing company.

— Eric Koston