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— Brian Acton"Dealing with ads is depressing. You don’t make anyone’s life better by making advertisements work better."
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
— Seth Godin
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Thus you may multiply each stone 4 times & no more for they will then become oyles shining in ye dark and fit for magicall uses. You may ferment them with gold and silver, by keeping the stone and metal in fusion together for a day, & then project upon metalls. This is the multiplication of ye stone in vertue. To multiply it in weight ad to it of ye first Gold whether philosophic or vulgar.
— Isaac Newton
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