"I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring."

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One of the functions of literary criticism, or reviewing, generally - and I, most of my reviews actually are not about literature - but one of the functions of that is basically the sort of Consumer Reports function of letting readers know whether this is something they want to read.

— Louis Menand