"When it was announced that Spider-Man was going to be in Captain America: Civil War, "Miles Morales" was trending on Twitter for like a week. More people than I ever thought had heard of it. Listen, people go to Build-a-Bear and make your Miles Morales Build-a-Bears and tell everybody that's what we want!"

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He's [Captain Cold] not the big bad, but he's certainly playing a pretty big role. Especially in the early part of the season, he's Barry's main nemesis. There is a very definitive big bad in Season 1 that will become apparent as you watch the show. How's that for saying nothing?

— Andrew Kreisberg