"Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take."

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Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.

— Chip Kidd