"If someone is interested in working with me, I would much rather them email me and we sit down or get on the phone, than them look at a client list and decide if I'm worth it or not. It should be based on work, and based on how we get along. As opposed to like, "Oh, he's worked with this, this, and this. Let's go. That's fine.""

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A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.

— Simon Sinek