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"Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader"

— Claude C. Hopkins
claude c. hopkins Quotes Ads,Levels,Reader

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Claude C. Hopkins
Ads
Levels
Reader

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Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

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