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— Claude C. Hopkins"Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten."
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Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
— Claude C. Hopkins
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Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie - because nobody f---ing wants them there.
— John Oliver
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