"Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns"

Next Quote

You have to imbue the characters with their own sort of feeling of justification and morality. Everyone has that, whether we see them as evil or not. So I try to bring the characters to life by making them likable or lovable, in the sense that they can be, at least to themselves.

— Mark Russell