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— Mark Russell"You have to imbue the characters with their own sort of feeling of justification and morality. Everyone has that, whether we see them as evil or not. So I try to bring the characters to life by making them likable or lovable, in the sense that they can be, at least to themselves."
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
— Claude C. Hopkins
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There comes a moment when the things one has written, even a traveler's memories, stand up and demand a justification. They require an explanation. They query, 'Who am I? What is my name? Why am I here?
— Anne Morrow Lindbergh
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