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— Claude C. Hopkins"Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves"
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Would ministers preach for eternity! They would then act the part of true Christian orators, and not only calmly and cooly inform the understanding, but, by persuasive, pathetic address, endeavour to move the affections and warm the heart.
— George Whitefield
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Address the people you seek, and them only
— Claude C. Hopkins
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