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— Dan Flavin"Electric light is just another instrument. I have no desire to contrive fantasies mediumistically or sociologically over it or beyond it."
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
— Marshall McLuhan
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In a society where every man works for himself, individual incentive, working for one's self. If people worked for one's self, there wouldn't be the electric light, there wouldn't be engines and powered vehicles, there wouldn't be electrification and reservoirs and water purification. These are processes that help all people. And processes that help single people is a very primitive value system carried into this century, which is really not necessary.
— Jacque Fresco
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