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— David Brenner"We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show."
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Even one's own home is a kind of anthology of advertisers, manufacturers, motifs and presentation techniques. There's nothing 'natural' about one's home these days. The furnishings, the fabrics, the furniture, the appliances, the TV, and all the electronic equipment - we're living inside commercials.
— J. G. Ballard
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American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
— Michael Schudson
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