David F. D'Alessandro Quotes | The real lesson Orville (Redenbacher) taught ...

"The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace."

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The truth is the best brands, like the most interesting people, have a keen sense of self.

— David F. D'Alessandro

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The Internet is the ultimate in brand-centered buying.

— Al Ries

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