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— David Mamet"The basis of drama is... the struggle of the hero towards a specific goal at the end of which he realises that what kept him from it was, in the lesser drama, civilisation and, in the great drama, the discovery of something that he did not set out to discover but which can be seen retrospectively as inevitable."
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The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
— Simon Mainwaring
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No, I can tell you one of the first things that happens to a home secretary when they arrive in the job is that they are given a briefing about the security matters that they will be dealing with and I deal with security matters on a daily basis.
— Theresa May
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