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"The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause."

— Simon Mainwaring
simon mainwaring Quotes Bases,Marketplace,Brands

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Simon Mainwaring
Bases
Marketplace
Brands
Non Profit
Consumers
Core Values
Social Business

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In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

— Simon Mainwaring

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The basis of drama is... the struggle of the hero towards a specific goal at the end of which he realises that what kept him from it was, in the lesser drama, civilisation and, in the great drama, the discovery of something that he did not set out to discover but which can be seen retrospectively as inevitable.

— David Mamet

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