"I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product."

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The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practised, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good. . . . God, Nature, the wise, the world, preach man, exhort him both by word and deed to the study of himself.

— Pierre Charron