"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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Boozing does not necessarily have to go hand in hand with being a writer. . .I therefore solemnly declare to all young men trying to become writers that they do not actually have to become drunkards first.

— Nelson W. Aldrich