"Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters."

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How can we appraise a proposal if the terms hurled at our ears can mean anything or nothing, and change their significance with the inflection of the voice? Welfare state, national socialism, radical, liberal, conservative, reactionary and a regiment of others ... these terms in today's usage, are generally compounds of confusion and prejudice. If our attitudes are muddled, our language is often to blame. A good tonic for clearer thinking is a dose of precise, legal definition.

— Dwight D. Eisenhower