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— Felix Adler"The right for the right's sake is the motto which everyone should take for his own life. With that as a standard of value we can descend into our hearts, appraise ourselves, and determine in how far we already are moral beings, in how far not yet."
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
— David Ogilvy
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An isolated person requires correspondence as a means of seeing his ideas as others see them, and thus guarding against the dogmatisms and extravagances of solitary and uncorrected speculation. No man can learn to reason and appraise from a mere perusal of the writing of others. If he live not in the world, where he can observe the public at first hand and be directed toward solid reality by the force of conversation and spoken debate, then he must sharpen his discrimination and regulate his perceptive balance by an equivalent exchange of ideas in epistolary form.
— H. P. Lovecraft
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