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— David Ogilvy"Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response"
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It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
— David Ogilvy
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I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once
— David Ogilvy
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