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— David Ogilvy"It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business"
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
— David Ogilvy
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Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
— David Ogilvy
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