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— David Ogilvy"On the average, five times as many people read the headlines as read the body copy."
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
— Leo Burnett
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Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness.
— John Fisher, 1st Baron Fisher
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