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— David Ogilvy"The more story-appeal there is in the picture or in the photograph, the more people would look at your ad"
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You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.
— Doris Roberts
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The (campaign) ads all have the same tone - the voice is hushed and amazed when talking about The Enemy, as if you should worry how this amoral, power-mad, extremist puppy-strangler clawed his way out of hell and landed in your district. And the voice is happy and relieved when talking about The Most Noble Candidate, as though he's Santa, Will Rogers and Lincoln all rolled into one.
— James Lileks
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