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— Doris Roberts"You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car."
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I went from being an underpaid ad man to quite a successful photographer in a very short time. Success breeds confidence and as soon as I got properly confident, I developed my own style. After that I never looked back.
— Derek Ridgers
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
— David Ogilvy
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