"What is Atlas Obscura? So, it was a small digital media company. It's an atlas, it's literally like, an atlas of places, wonderful, unusual places."

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Souls cross ages like clouds cross skies, an' tho' a cloud's shape nor hue nor size don't stay the same, it's still a cloud an' so is a soul. Who can say where the cloud's blowed from or who the soul'll be 'morrow? Only Sonmi the east an' the west an' the compass an' the atlas, yay, only the atlas o' clouds.

— David Mitchell