"Jung first gave us the term ‘shadow’ to refer to those parts of our personality that have been rejected out of fear, ignorance, shame, or lack of love. His basic notion of the shadow was simple: ‘the shadow is the person you would rather not be.’ He believed that integrating the shadow would have a profound impact, enabling us to rediscover a deeper source of our own spiritual life. ‘To do this,’ Jung said, ‘we are obliged to struggle with evil, confront the shadow, to integrate the devil. There is no other choice.’"