"The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers."

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In addition to all of the ratios and goals and parameters and bottom lines, it is fundamental that leaders endorse a concept of persons. This begins with an understanding of the diversity of people's gifts and talents and skills. Recognizing diversity gives us the chance to provide meaning, fulfillment and purpose, which are not to be relegated solely to private life any more than such things as love, beauty and joy. The art of leadership lies in polishing and liberating and enabling those gifts.

— Max De Pree