"In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use."

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The great problem of today is, how to subject all physical phenomena to dynamical laws. With all the experimental devices, and all the mathematical appliances of this generation, the human mind has been baffled in its attempts to construct a universal science of physics.

— Joseph Lovering