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— Donald A. Norman"Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion."
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Rather, Spirit, and enlightement, has to be something that you are fully aware of right now. Something you are already looking at right now... We are all already looking directly at Spirit, we just don't recognize it. We have all the necessary cognition, but not the recognition.
— Ken Wilber
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Intuitive cognition of a thing is cognition that enables us to know whether the thing exists or does not exist, in such a way that, if the thing exists, then the intellect immediately judges that it exists and evidently knows that it exists, unless the judgment happens to be impeded through the imperfection of this cognition.
— William of Ockham
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