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— Ken Wilber"Rather, Spirit, and enlightement, has to be something that you are fully aware of right now. Something you are already looking at right now... We are all already looking directly at Spirit, we just don't recognize it. We have all the necessary cognition, but not the recognition."
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We do not have an ideal world, such as we would like, where morality is easy because cognition is easy. Where one can do right with no effort because he can detect the obvious.
— Philip K. Dick
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Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.
— Donald A. Norman
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