"Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes."

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The thing is too that when you sell people a false reality and they take that to be the norm, when that false reality is light-years from what’s really happening, that in itself is a tremendous defense mechanism because when you start talking about what is actually happening, it is so different from what people perceive to be happening. They just can’t make that jump; it’s too insane for them.

— David Icke