Marketers Quotes

As good marketers, we like to tinker with things and make them better.

The greatest mistake marketers make is trying to create demand.

I'm the master marketer.

End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond to them.

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

The only marketers who know what the hell they're doing are those who have worked in sales

Marketers reinforce the idea - a false one - that celebrity is available to everyone.

New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

When the product is right, you don't have to be a great marketer.

Marketers need to spend less time making promises and more time keeping them.

Great marketers don't make stuff. They make meaning.

Good marketers tell a story.

The urgent can drown out the important.

Finding new ways, more clever ways to interrupt people doesn't work.

Marketers need to adapt a "members first" approach to content.

Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Making promises and keeping them is a great way to build a brand.

Everything you heard about me is true. . . . I am not a free marketer. . . . I believe in the heavy hand of government.

The most successful marketer becomes part of the lives of their followers.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

You have to understand as a marketer that consumers are functioning in the age of efficiency.

Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Marketing is no longer about the stuff that you male, but about the stories you tell.

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

Think like a publisher, not a marketer.

Think big and don't listen to people who tell you it can't be done. Life's too short to think small.

Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.

Make the customer the hero of your brand's story.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.

Either write something worth reading or do something worth writing.

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

We are saddened to hear of the untimely death of Christian Audigier. It is a sad end to a brilliant marketer; his incredible energy and vision brought my artwork to global attention.

It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.

I didn't have a perfect model, but I wanted to try to blend my own personal reflections and experiences with this broader canvas to see how a lot of the narratives we have about economy and foreign policy got stuck. Because we have these categories of liberal, conservative, free marketer, open government - all these stereotypes about our politics and the categories we try to put things in are inadequate to this sort of complex, ambiguous, sometimes contradictory experience we have as ordinary people and that I have as an elected official.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The best ideas come as jokes. Make your thinking as funny as possible.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.

We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.

We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.